Case Studies

No vanity metrics. Real campaigns, real numbers, real businesses that grew.

Healthcare / Chiropractic

Smart Spine

A regional chiropractic group needed more patients without increasing their cost per acquisition. We restructured their Google Ads account and layered in a local SEO strategy to dominate search for high-intent keywords.

Google Ads Local SEO Conversion Tracking
3.2x ROAS
-41% Cost / Lead
+68% Organic Traffic

The Challenge

High cost per lead from Google Ads, poor Quality Scores, and zero organic visibility in their target service areas. Competitors dominated local search results.

What We Did

  • Full Google Ads account restructure
  • Negative keyword build-out (1,200+ terms)
  • Google Business Profile optimization
  • Local citation and link building
  • Custom conversion tracking setup

The Outcome

Within 90 days: cost per lead dropped 41%, organic traffic grew 68%, and the practice expanded to two new locations on the back of increased demand.

Beauty / E-Commerce

Lavaa

A beauty brand with a strong product but inconsistent paid social. We rebuilt their Meta and TikTok strategy from the ground up — focusing on creative testing velocity and audience architecture to scale DTC revenue.

Meta Ads TikTok Ads Creative Strategy E-Commerce
4.7x Blended ROAS
+210% Revenue
2.1M Impressions

The Challenge

Erratic ROAS swings month-to-month, creative fatigue, and no systematic way to find winning audiences. The account was running on gut instinct.

What We Did

  • Meta campaign architecture rebuild
  • Creative testing framework (20+ variations)
  • TikTok native-style ad production
  • Retargeting and abandoned cart flows
  • Conversions API implementation

The Outcome

Revenue grew 210% over 6 months. Blended ROAS stabilized at 4.7x. TikTok became a top-3 acquisition channel. Brand awareness expanded nationally.

Staffing / B2B

Southland Employment

A staffing agency needed more qualified applicants without burning budget on unqualified clicks. We built a targeted paid search strategy with automated screening to increase both volume and quality.

Google Ads Automation Lead Quality
+180% App Volume
-35% Cost / App
92% Qualify Rate

The Challenge

High applicant volume but low qualification rates. Cost per placed worker was unsustainable. No visibility into which campaigns drove quality vs. filler applications.

What We Did

  • Job-type campaign segmentation
  • Custom qualification form integration
  • Automated bid rules tied to quality signals
  • Geo-targeting by branch location
  • Weekly quality-score reporting

The Outcome

Applicant volume grew 180%, cost per application dropped 35%, and qualification rates hit 92%. The agency expanded its Google Ads investment by 3x within 6 months.

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